It comes down to one thing: prestige.
Investment banking is a very elitist business, they hire graduates from ivy league schools, work with the top companies in the world, and make abundant amounts of money. All of these things add to the prestige of an individual bank. For this reason it is less likely to hear numbers being thrown around at a Morgan Stanley or a Goldman Sachs. They have the top schools and companies and since this is well known there is little need of a self boost from the numbers.
On the other end of the spectrum this explains why a smaller bank would be more prone to 'talking shop'. They work in the same industry and therefore also make good amounts of money, but their analysts and associates might not all be HBS graduates or the companies they work with may be smaller. Therefore, they gain prestige by talking about the money changing hands during their deals.
This does not mean one is better than the other, just an observation from someone who has been on both sides.
-JS
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